Solopreneur Lady Boss Shelby Ketchen

Make  Your Dream Business A Reality


Clarity Coaching
Market Research
Affordable Landing Pages & Websites
WordPress Website Maintenance

I’m Shelby and I am a Business Launch Strategist. I work with my son, Anthony, to help make your dreams come true!
We help wannabe Lady Boss solopreneurs who feel that they lack time, budget and/or tech savvy to clarify and implement their business ideas.
Budget. Tech Knowledge. Time. Clarity about your goals/purpose.
These don’t have to be the end of the road for you.
We can get past these hurdles together.

Are These Holding You Back From:
Pursuing a business that might set you free from the 9-5 grind?
Fulfilling your God-given purpose?
Allowing you more precious time with your littles?
Positioning you to give lavishly to causes important to you?
Heck, just being able to buy books or better food or travel or…

Here’s How You Can Move From Wannabe To Working:
Learn your WHY. This is the part that keeps you moving forward.
Do the research or have it done. Is there a market for your idea?
Get clear on what you want to offer and to whom.
Find your people. Get to know them.
Be willing to start small and do the hard work to grow.

Here’s my philosophy because I spent so much time SWEATING the money instead of MAKING it: 

Your website doesn’t have to be super fancy with all the latest bells and whistles. It needs to be attractive and functional and that shouldn’t cost you close to a thousand dollars or more right out of the gate. Most of us are bootstrapping our businesses, right?

According to a report from Statista, in 2018, ecommerce is expected to account for 10% of all retail sales in the US. You need to be online!

Services Provided

Clarity Coaching To Help Your Strategy

I am a certified Christian life coach and am trained to help you find clarity about your purpose and to bridge the gap between where you are and where you want to be. Additionally, I am and have been a bootstrapping solopreneur myself so I understand the scary parts!

WordPress Websites & Landing Pages

I have been building websites since 1996, with my first site being built on Angelfire for my medical transcription business. I have been building WordPress websites since 2007, am well versed on SEO and am familiar with Gutenberg, the new WP editor.

Online Market Research

My son and business partner, Anthony, and I are voracious researchers. We are both skilled at tracking down relevant information and condensing it into relevant bullet points to answer questions about your clients, products/services, etc.

Site Maintenance Packages

You're getting into business to pursue your bliss and make money, right? Not to babysit WordPress with its updates, themes, plugins, etc. We are happy to do that for you! We have packages available to fit almost any need.


Landing Page: Ready to get your business idea online? No time or tech savvy? A WordPress landing page is an affordable, attractive, and functional option to make it happen! One-day build in most cases. $99 for most pages.

Basic Package: Don’t let time or tech fears stop you from launching your solopreneur biz! 3-5 page site with SEO and Analytics, a call-to-action, THREE months of maintenance and 6 hrs of clarity coaching. $275

Pro Package: You know you want a solopreneur biz but you need help over the long haul. Go Pro! 3-5 page site with SEO and Analytics, a call-to-action, SIX months of maintenance and 12 hrs of clarity coaching. $500

Coaching Only: As a certified life coach, I am happy to provide you with coaching for clarity, purpose, and mindset in order to help you achieve your dreams. I provide 45 minutes of coaching. $35

Website Maintenance: We will provide weekly maintenance to your website. Maintenance will include WordPress updates, theme updates, plugin updates, resolution of conflicts, handling of SPAM, and other such routine tasks that take time away from you growing your business. Packages available in 3-month intervals for $50 and 6-month intervals for $75.

Market Research: Not sure about your target market or your idea? Need some facts for an article you’re writing? We’ll do the research for you and provide you with a bullet list of relevant facts with cited sources. $25/hr

Woman Writing How It Works

How Does It Work?

I’ll try to answer all your questions here. And don’t forget to check out my design guide here! It will really help you to clarify what you want both subjectively and objectively.

  • Let's have a discovery phone call! It's free and only takes 30 minutes or so of your time.
  • If we decide to work together, we'll set some dates: One to review your design guide, one to start building, and a go-live date. (A 50% deposit is required to schedule the build and the remaining 50% prior to actually beginning the build.)
  • You will create all of your content, including any graphics, and submit them before the build date.
  • On your build date, I will get to work bright and early. We can stay in touch via Skype, Zoom, text, or Messenger so that you're a part of the process every step of the way.
  • Before your go-live date, you will have a website that serves your needs and can grow with your business.
Shelby Ketchen About

About Shelby

I am a middle-aged, remarried widow who is legally blind. I’m a research nerd, a tech geek, and I’m passionate about helping women make their dreams come true.

I work from home because my vision impairment prevents me from driving. I’m not out to get rich. I don’t believe being a solopreneur means spending thousands (or even hundreds) of dollars before you make a dime.

I’ve been online since 1988 (met both my late and current husbands that way!), started my first business in 1996, and built my first website the same year. I’ve been building sites ever since and, after my late husband died, became a certified life coach with multiple specialties.

I’m in a fantastic position to help others make their dreams come true — and that is my dream!


Grace United Methodist Church Testimonial

Shelby first approached me with a mock-up of the Church Web page… The design she came up with was so streamlined and user-friendly and appropriate in style and format that we are using the original concept with only a few modifications. (Read more)

Pastor Rick Phillips

Shelby gave me exactly what I wanted. Simple. Clean. Focused on the content. No sufficient accolades! (Read more)


The Grace Of The Word Blog